Author: Sikai

1 Comment on The Changing Face of Media Discourse: Insights from the Frontlines
Posted in 4. Media Discourse’ Or ‘The male gaze’ Blog

The Changing Face of Media Discourse: Insights from the Frontlines

The rapidly shifting landscape of media discourse is impacted by various elements, ranging from political interviews to social…

0 Comment on Unraveling the Mysteries of Encoding and Decoding in Digital Media
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

Unraveling the Mysteries of Encoding and Decoding in Digital Media

Encoding and decoding are key principles in digital media comprehension and interaction. While These processes are generally overlooked…

0 Comment on Crafting Our Digital Selves: The Art of Identity in the Online World
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’ Blog

Crafting Our Digital Selves: The Art of Identity in the Online World

Identity transcends physical encounters in the digital age, becoming a complex structure shaped by the virtual world….

0 Comment on The Two-Step Flow Theory: A Deep Dive into Communication Dynamics
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

The Two-Step Flow Theory: A Deep Dive into Communication Dynamics

In the realm of communication theories, the Two-Step Flow Theory stands out as a pivotal concept that…

0 Comment on Digital Meets Traditional: My Journey from Huanghuali to Digital Media
Posted in Hello World

Digital Meets Traditional: My Journey from Huanghuali to Digital Media

Hello! I’m Sikai Niu, a Digital Media enthusiast at the University of Westminster. While I’m deeply rooted…